Volunteers are key to the functions of successful nonprofit and community organizations. In fact, according to Volunteer Hub, 63 million Americans volunteer, averaging 50 hours per year at an estimated value of $28.54 per hour. That’s a huge resource to tap into.
Volunteer recruitment is a crucial aspect of nonprofit and community organization management. It's the process that brings in the ideas, hours, and hands needed to support your mission. So, how do you create an effective team of people willing to devote their energy and time to the good of the group? Let’s dive into our top tips for volunteer recruitment.
When you plan out how to solicit volunteers, be concise and clear. Break tasks down into specifics and offer details in writing when possible.
Essentially, how you ask for volunteers should be similar to setting a “SMART” goal:
As you figure out how to ask for volunteers, ensure that part of the process is learning about individual motivations. During early discussions, listen and take some notes about new volunteers’ reasons for participating, their family and work situations, and their talents and interests.
People have different reasons for giving their time and effort, and knowing what’s behind a “yes” to your recruitment effort can help you make sure all needs are met (and your volunteers keep coming back).
Ask experienced volunteers to be part of the recruitment process for newbies. Sometimes, these team members can more easily “make a sale” than organizational leadership by sharing:
Did you know that 60% of US companies offer their employees paid volunteer time off (VTO)? The benefit typically ranges from one to five days (on top of other types of paid time off) and can sometimes be broken out into half-days or smaller segments.
If you have major corporate hubs in your area, find out about their policy details and share these details with any employees you connect with. While this benefit is gaining popularity, not everyone keeps track of it.
It’s tempting to rely on a core group of dedicated volunteers, but be careful to avoid exhausting them. Factors that contribute to burnout include:
Learn more: Identifying and Fighting Fundraising Fatigue
Keeping things fresh is another way to help ensure your volunteers don’t burn out. This might include:
How do your schedule and needs fit into other community, school, or sports organizations likely to cross paths with you in seeking volunteers? Consider whether you can time your recruitment efforts and staffing needs to reduce conflicts with:
Volunteering is a win-win situation. In addition to bringing critical talent and person-hours to your organization, it offers social connections, leadership skills development, and a greater sense of purpose.
Plus, research has shown that volunteerism:
While you’re the one with a hat in hand asking for help, understanding how much volunteers benefit from their participation can help you confidently approach them.
You may have elaborate fundraising events that delight your members. However, relying on passive fundraisers—simple, low-effort fundraising initiatives—throughout the year helps simplify volunteer coordination and keeps their commitments enjoyable and realistic.
For instance, RaiseRight—a gift card and online shopping fundraiser—allows families to earn dollars for your cause through everyday purchases. Your supporters can fundraise just by shopping online or purchasing gift cards for goods and services already in their budgets. You’ll earn up to 20% back on each gift card or online purchase.
It’s also a fundraising method that requires minimal management, so you don’t have to ask for hours of volunteer help. Ready to try it out?
Looking for additional ways to grow or fundraise for your organization? You can check out more posts on fundraising strategy or fundraising ideas.