About Us

Margaret Murphy is the CEO and President of Great Lakes Scrip Center, a subsidiary of Bold Orange Company.  

Margaret’s background expands the incentive, loyalty, and CRM industries. Her passion is in helping brands and communities connect and she believes fostering authentic human connections is the single most important driver of business and societal progress.  

Her 25-year career has included leading private and publicly-held companies including Olson, a top 3 independent digital agency, Denali Marketing, a loyalty and CRM company, and Carlson Marketing Group, a leader in incentive and loyalty marketing. Margaret currently oversees GLSC as well as Bold Orange, a modern loyalty and CRM company. 

Named a “Woman to Watch” and a winner of the “Top 40 Under Forty,” by the Minneapolis/St. Paul Business Journal, Margaret’s strength is in building cultures that foster empowerment, growth and scale. 

Margaret serves on several boards including the College of Saint Benedict, Platinum Bank, and Catholic Charities, a leader in solving poverty, creating opportunity, and advocating for justice in the community.

Jim has over 25 years of experience in creative, design, marketing and advertising across the spectrum of mediums. Throughout his career he has lead and directed creative teams from brand inception through strategic initiatives with a relentless customer-centric focus. Jim has deep expertise in customer experience, CRM and loyalty and has helped brands drive YOY revenue growth by applying a blend of creative and critical thinking to problem solving. He believes that creativity transcends everything, simplifying the complex. And that the customer experience and loyalty to a brand are symbiotic.

Jim has a wide breadth of creative prowess having worked with brands in industries ranging from hospitality, travel, retail, healthcare, restaurant, energy and financial services.  Some of his client experience includes AARP, Aramark, Sony, Wyndham Hotels Group, Luxottica, Delta Airlines, Amtrak, Bank of America, Citibank, Best Buy, Home Depot, Molson/Coors, Pfizer, GE, Avis/Budget, Johnson Controls, Briggs & Stratton, Harley Davidson, and The Make-A-Wish Foundation.